CloudWine
Marty Neumeier's Level C Branding Masterclass
Course Overview
I attended the Level C Branding Masterclass run by Marty Neumeier on the brand mastery and disruptive thinking. In this interactive course we collaborated in teams and took on competitive pressure-cooker exercises to put the 5 core branding principles into practice.
My Contributions
Outside of course hours, I worked in a team of individuals from across the world to create our disruptive product, CloudWine. CloudWine is a luxury vaping product that offers world-class wine tasting experience in the form of a vape. Keeping disruptive in mind, we took an uncomfortable idea and branded it with confidence.
The Workshop
Each day we attended workshops run by Martin himself and practiced a range of creative ideation methods. We worked on Miro and Zoom to collaborate and discuss throughout the course. Each session was followed by a group homework activity.
My team and I were tasked with the exciting challenge of exploring the wine category, aiming to develop an innovative wine product that would disrupt the market. Our goal was to translate theoretical knowledge from lectures and brand exercises into practical, game-changing solutions.
My team and I were tasked with the exciting challenge of exploring the wine category, aiming to develop an innovative wine product that would disrupt the market. Our goal was to translate theoretical knowledge from lectures and brand exercises into practical, game-changing solutions.
