MindfulMe
UI | Branding | Illustration | Print Design
Project Overview
MindfulMe is a mindfulness app aimed to support the mental well-being of students and young adults. It offers guided audio sessions and exercises personalised to the user's needs and goals. MindfulMe encourages mindfulness practice in a social environment to destigmatise stereotypes about mental health. It's an app that's relatable to everyone and can be used flexibly throughout the day.
My Contributions
This was my Major Project for the end of my University course. I took this opportunity to independently explore branding and UI best practices. I developed knowledge about UI patterns, guidelines, wireframing and user flows. I used my illustration skills to develop the visual identity for MindfulMe and create consistent branding throughout the features.
The Development
The project began by carring out competitor analysis to understand the requirements and features of mindfulness apps. I looked into their identity and visual branding including colours and styles that encouraged relaxation. Typical features included activites, customistion and progress tracking. By comparing different apps I was able to decide what quality was missing from other competiros.
My aim was to work on a mindfulness app that is welcoming and relatable. MindMe inspires users to go out, explore new activities and motivate others.I decided to create an illustrative style that reflected the emotions I wanted users to experience. Relaxation and freedom in an abstract world of people in expression scenarios. As blue connotes calm and serenity I worked it into the illustrations and UI elements with touches of purple for warmth. It invites the user to a community of individuals who are also on a similar journey of growth.
After defining the aim of the product and its target audience of students, I created wireframes to begin mapping out the user flow of the app. During the design process, I used this as a blueprint and created brand guidelines to support visual consistency.
My aim was to work on a mindfulness app that is welcoming and relatable. MindMe inspires users to go out, explore new activities and motivate others.I decided to create an illustrative style that reflected the emotions I wanted users to experience. Relaxation and freedom in an abstract world of people in expression scenarios. As blue connotes calm and serenity I worked it into the illustrations and UI elements with touches of purple for warmth. It invites the user to a community of individuals who are also on a similar journey of growth.
After defining the aim of the product and its target audience of students, I created wireframes to begin mapping out the user flow of the app. During the design process, I used this as a blueprint and created brand guidelines to support visual consistency.
